Key Account Manager Retail

Who We Are

At John Martin, Beverage isn't just a business—it’s in our DNA! The Company is brewing and distributing iconic beers & beverages since 1909, we are an independent family-owned company based in Waterloo, bringing legendary brands like GORDON, DEN OS, BOURGOGNE DES FLANDRES, WATERLOO, TIMMERMANS, MAREDRET, MARTIN’S, and GUINNESS operating in more than 50 countries. We combine over a century of heritage with a fresh, continuous drive to innovate. If you’re looking for a flat structure, a passionate team, real autonomy, and an environment where work is taken seriously without taking ourselves too seriously, welcome to the family!

About the Role

We are looking for a commercial talent with a genuine passion for FMCG and the beer sector to join us as Key Account Manager Retail. Reporting directly to the Head of Sales (Benefralux), you will take full ownership (from A to Z) of managing 2 of the Top 3 Food Retailers in Belgium + Hard Discounters (HD). We don't just sell volume; we build long-term value. As a true Business Developer, your focus will be on understanding shopper needs and turning opportunities into winning shelf space.

Your Key Missions:

• Crafting Growth: Drive account strategy, annual negotiations, and joint business plans for your assigned key accounts.
• Brewing Synergies: Work hand-in-hand with cross-functional teams to analyze sell-in/sell-out data and convert shopper insights into commercial success.
• Mastering the Numbers: Forecast sales volumes, manage promotional budgets, monitor profitability, and keep full control of account financials.
• Hands-on Execution: Ensure seamless delivery of promotional plans while keeping administrative follow-up sharp, accurate, and structured.

About Your Profile

• Experience: 2 to 5 years of commercial experience in FMCG (e.g., as a KAM, Category Manager, Field Sales Manager with exposure to Belgian retail).
• Passion & Spirit: You love the beverage/beer sector, you are energetic, pragmatic, and status quo is definitely not in your vocabulary!
• Sales DNA: A natural commercial intuition combined with solid financial acumen and a result-oriented mindset.
• Team Player: You enjoy working cross-functionally, sharing best practices, and celebrating team wins together.
• Languages: Trilingual Dutch / French / English (essential for navigating the Benelux retail landscape).
• Detail-Oriented: Rigorous with numerical data, budget tracking, and account reporting.

What We Offer

• Competitive Package: Attractively structured salary package tailored to your experience level.
• Comprehensive Benefits: Company car with fuel card, annual performance bonus, meal vouchers & eco-vouchers, group insurance (pension plan), hospitalization insurance, laptop.
• Flexibility & Growth: Real career growth opportunities within international environment.
• Vibrant Workplace: A modern, friendly office in Waterloo with a great atmosphere and regular team moments to celebrate our successes.