Key Account Manager

Responsibilities

• Full responsibility for managing national and regional retail customers
• Negotiating the brand portfolio with regard to listings, distribution, and brand activation at the point of sale
• Ensuring that customers’ potential is fully maximized
• Managing new product launches, listings, distribution, and promotional planning
• Supporting new product introductions
• Coordinating rollout planning and tracking based on sales KPIs
• Working closely with relevant internal stakeholders, particularly Field Sales and Trade Marketing
• Developing sales strategies to increase volume and analyzing the market
• Acting as the interface between Sales, Marketing, and Logistics to achieve revenue and market share targets
• Reporting directly to the Head of Sales, Germany

Requirements

• Several years of experience as a Key Account Manager (m/f/d) in the branded FMCG sector within the German food retail market (full-range retailers/discount), ideally in the spirits industry
• In-depth expertise in modern key account management processes
• Using data-driven category management arguments
• Experience with annual business reviews, price negotiations, and commercial terms models
• KPI-driven customer development
• Strong execution skills, strategic vision, and excellent communication skills
• Excellent command of Microsoft 365
• Salesforce experience is an advantage
• Willingness to work regularly from our headquarters in Eckernförde and support all relevant processes on site (hybrid working model)
• High willingness to travel throughout Germany

Core Competencies

Demonstrates expertise in Key Account Management within the FMCG sector, focusing on strategic sales execution, data-driven decision-making, and effective communication to drive revenue growth and market share in the German food retail market.

Highest-signal resume keywords

• Key Account Management
• FMCG Sector Experience
• Data-Driven Category Management
• Salesforce Experience
• KPI-Driven Customer Development

ATS Optimization Keywords

Hard Skills

• Negotiation Skills
• Market Analysis
• Promotional Planning
• Product Launch Management
• Sales Strategy Development

Soft Skills

• Strong Execution Skills
• Strategic Vision
• Excellent Communication Skills

Industry Keywords

• Branded FMCG
• German Food Retail Market
• Spirits Industry
• Field Sales
• Trade Marketing

Tools & Technologies

• Microsoft 365
• Salesforce