Key Account Manager

Darum lohnt es sich

Responsibilities • Full responsibility for managing national and regional retail customers • Negotiating the brand portfolio with regard to listings, distribution, and brand activation at the point of sale • Ensuring that customers’ potential is fully maximized • Managing new product launches, listings, distribution, and promotional planning • Supporting new product introductions • Coordinating rollout planning and tracking based on sales KPIs • Working closely with relevant internal stakeholders, particularly Field Sales and Trade Marketing • Developing sales strategies to increase volume and analyzing the market • Acting as the interface between Sales, Marketing, and Logistics to achieve revenue and market share targets • Reporting directly to the Head of Sales, Germany Requirements • Several years of experience as a Key Account Manager (m/f/d) in the branded FMCG sector within the German food retail market (full-range retailers/discount), ideally in the spirits industry • In-depth expertise in modern key account management processes • Using data-driven category management arguments • Experience with annual business reviews, price negotiations, and commercial terms models • KPI-driven customer development • Strong execution skills, strategic vision, and excellent communication skills • Excellent command of Microsoft 365 • Salesforce experience is an advantage • Willingness to work regularly from our headquarters in Eckernförde and support all relevant processes on site (hybrid working model) • High willingness to travel throughout Germany Core Competencies Demonstrates expertise in Key Account Management within the FMCG sector, focusing on strategic sales execution, data-driven decision-making, and effective communication to drive revenue growth and market share in the German food retail market.

Highest-signal resume keywords • Key Account Management • FMCG Sector Experience • Data-Driven Category Management • Salesforce Experience • KPI-Driven Customer Development ATS Optimization Keywords Hard Skills • Negotiation Skills • Market Analysis • Promotional Planning • Product Launch Management • Sales Strategy Development Soft Skills • Strong Execution Skills • Strategic Vision • Excellent Communication Skills Industry Keywords • Branded FMCG • German Food Retail Market • Spirits Industry • Field Sales • Trade Marketing Tools & Technologies • Microsoft 365 • Salesforce